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Pay Now… Or Pay Later
Fatal pet food ingredients. Automotive recalls. Executive-level scandals. Emergencies happen. Heck, catastrophes happen. The good news is we know this. We can prepare in advance so catastrophes aren’t as… catastrophic. Social media plays — or should play — a big role in heading off, mitigating and resolving emergencies. This report gives a wonderful outline of [...]
Social Media Primer
I was recently asked to explain the ROI on a social media marketing position. Such a simple question… such a complicated answer. EVERYONE has an opinion on SMM ROI… and much like noses, they’re all different and most of them smell. Getting the basic info on WHY there are so many opinions proved almost as [...]
Today We Pay…
Today is tax day. Everybody grumbles about that. Let’s not forget, however, the wonders of paved streets and police protection and freedom under the shield of the strongest military in the world. Those are just a few of the benefits — the REAL benefits — that our tax dollars pay for. I don’t mind that [...]
Huh? Ahhh!
“Imitation is the sincerest form of ending up in second place.” – Jason Fried, Founder, 37 Signals (Tweet from 03/14/11) Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments on this post
Big League Damage Control
It seems that J.C. Penney got caught by Google with it’s hand in the cookie jar when J.C. Penney didn’t even know it’s hand had gone there. Even at very high budgetary levels, SEO can still go SO badly if the corporation doesn’t stay diligent. This New York Times article is a short primer on [...]
We create marketing opportunities and solutions with social networks, blogs, events, and company websites. One foot is in creative and the other is always in analytics. This blog is about social media, converting users, and event marketing.