I was recently asked to explain the ROI on a social media marketing position. Such a simple question… such a complicated answer. EVERYONE has an opinion on SMM ROI… and much like noses, they’re all different and most of them smell. Getting the basic info on WHY there are so many opinions proved almost as difficult as putting forth my own. In researching this question, I came across this slideshow. Wow. All the basic information on defining goals and how to measure progress and it’s entertaining too! Check it out for the next time a client wants to know how you’ll earn your keep. This is good stuff.
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