Pay Now… Or Pay Later

Fatal pet food ingredients. Automotive recalls. Executive-level scandals. Emergencies happen. Heck, catastrophes happen. The good news is we know this. We can prepare in advance so catastrophes aren’t as… catastrophic. Social media plays — or should play — a big role in heading off, mitigating and resolving emergencies. This report gives a wonderful outline of how to prepare for those awful moments when public relations, social media and strong management abilities must come together to head off the worst. Is your company prepared?

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