Fatal pet food ingredients. Automotive recalls. Executive-level scandals. Emergencies happen. Heck, catastrophes happen. The good news is we know this. We can prepare in advance so catastrophes aren’t as… catastrophic. Social media plays — or should play — a big role in heading off, mitigating and resolving emergencies. This report gives a wonderful outline of how to prepare for those awful moments when public relations, social media and strong management abilities must come together to head off the worst. Is your company prepared?
Social Readiness: How Advanced Companies Prepare
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We create marketing opportunities and solutions with social networks, blogs, events, and company websites. One foot is in creative and the other is always in analytics. This blog is about social media, converting users, and event marketing.