By admin on April 18, 2011
Today is tax day. Everybody grumbles about that. Let’s not forget, however, the wonders of paved streets and police protection and freedom under the shield of the strongest military in the world. Those are just a few of the benefits — the REAL benefits — that our tax dollars pay for. I don’t
mind that part of the democratic equation, not one bit. The part I do mind is where corporations/public entities/private individuals/etc don’t pay a cent for these benefits yet they nevertheless continue to enjoy them along with the rest of us. Whew. There. Got that off my chest for another year.
Now that my rant is concluded, check out this article on how one specific group (Navy SEALS) of our true national heroes (America’s military members) manage and provide leadership for their own. Read and learn. And remember.
Posted in Welcome Page
By admin on March 15, 2011
“Imitation is the sincerest form of ending up in second place.”
– Jason Fried, Founder, 37 Signals (Tweet from 03/14/11)
Posted in Welcome Page
By admin on March 10, 2011
The whole point of social media is the “social” part, right? Without the online interacting, nothing gets accomplished for the vendor offering advantages or the buyer that needs them. Though I disagree in a small way with this article (more than simple trust can be accomplished with social marketing), I do agree that without trust between buyer and seller, nothing… will… happen. Zilch. If the parties don’t trust each other, nothing will happen. So… yes. Absolutely. Social marketing can make giant strides towards building consumer trust. However, I believe that it can do more. Done correctly, social marketing can increase buyer curiosity and motivation and ultimately even lead to increased sales. But trust… yeah, that’s gotta be there. It’s the foundation upon which the whole deal is built. And social media can lend a gigantic assist in bringing that about.
Posted in Uncategorized
By admin on March 4, 2011
Facebooking as a source of self-esteem? Whodathunk! But someone thinks so. Frankly, there are so many voices conflicting with each other on this topic it’s hard to say with any certainty, but this LA Times article tells about researchers who say Facebook helps us feel good about ourselves. As for me, I just enjoy laughing at the goofy pictures in the side-bar ads. Whale-cat anyone?
Posted in Uncategorized
By admin on March 4, 2011
It seems that J.C. Penney got caught by Google with it’s hand in the cookie jar when 
J.C. Penney didn’t even know it’s hand had gone there. Even at very high budgetary levels, SEO can still go SO badly if the corporation doesn’t stay diligent. This New York Times article is a short primer on what can happen when your online marketing goes to the dark side. What amazes me is that there were no real laws broken, just the rules of an extremely powerful company. The punishment could be considered a death penalty for smaller companies. Interesting stuff.
Posted in Welcome Page
We create marketing opportunities and solutions with social networks, blogs, events, and company websites. One foot is in creative and the other is always in analytics. This blog is about social media, converting users, and event marketing.